Category Archives: finance

Two million per salesperson

There is a rule of thumb that all EDA executives know (or have to learn expensively), which is that an EDA company thrives if its sales teams bring in $2M per salesperson. So a medium sized company with, say, 4 … Continue reading

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Finance is an area of business that is especially poorly understood by startup CEOs who tend to have engineering backgrounds, and underestimate the importance of everything else: account management, marketing and, of course, finance. Let’s start with how EDA companies … Continue reading

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