Category Archives: marketing

Going to DAC? There’s an app for that

Are you going to DAC in San Diego? Do you have an iPhone? In which case Bill Deegan’s dac48 app is something you should install before you get there. It’s free, which makes a nice change from EDA software pricing. … Continue reading

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EDA360: Apps, Android, Apple

Recently I attended CDNlive, the Cadence user conference, although this year with the subtitle “Realizing EDA360.” This time Cadence did a much better job than I’ve seen before of explaining what they are really thinking. Even John Bruggeman admitted that … Continue reading

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Around the Imax with EDA360

Cadence had a big announcement at the Embedded Systems Conference this week. Actually, not at the conference (I don’t think they even have a booth) but in the Imax theater in the Tech Museum (and, on another topic, are they … Continue reading

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Tekton

I met with Bob Smith, VP of product marketing for Magma, earlier this week, over a glass of wine and a lunch in a nice French bistro, to talk about the new product that they are introducing today. They are … Continue reading

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Designing a chip is like…?

You’ve probably tried to explain to somebody the unbelievable scale of what it takes to design a modern chip with hundreds of millions or billions of transistors. But even we have difficulty with numbers when they get that large, like … Continue reading

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Value propositions

I spent some time earlier this week giving someone a bit of free consulting about value propositions in EDA. If you take the high-level view then there seem to be three main value propositions in EDA: optimization, productivity and price. … Continue reading

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Taking the E out of EDA

As I said recently, I think Sony laid down the perfect long-range plan for the EDA industry. Here’s the money quote from Kondo-san again: "We don’t want our engineers writing Verilog, we want them inventing concepts and transferring them into … Continue reading

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What should EDA do next?

Which are the interesting areas of EDA right now? As a general rule, I think that the answer is "the ends" which today means the architectural level and the transistor layout level. There will always be some interesting areas in … Continue reading

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The Denali party

As everyone in EDA knows, Denali has thrown a party every DAC for what seems like forever. I had lunch last week with Mark Gogolowski and I asked him how the party came about. It started 11 years ago in … Continue reading

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Licensed to bill

As I’ve said before, in every sizeable EDA company that I’ve worked, a huge percentage, 30-50%, of all calls to the support hotline are to do with license keys. Why is this so complicated? Are EDA software engineers incompetent? Most … Continue reading

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