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Category Archives: eda industry
Taking the E out of EDA
As I said recently, I think Sony laid down the perfect long-range plan for the EDA industry. Here’s the money quote from Kondo-san again: "We don’t want our engineers writing Verilog, we want them inventing concepts and transferring them into … Continue reading
Posted in eda industry, marketing
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GM and Cadence
What is the similarity between the problems and GM and those at Cadence? Well, there are certainly plenty of differences, GM has all sorts of problems which stem from over-generous union contracts for one. But the thing that brought problems … Continue reading
Posted in eda industry
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What should EDA do next?
Which are the interesting areas of EDA right now? As a general rule, I think that the answer is "the ends" which today means the architectural level and the transistor layout level. There will always be some interesting areas in … Continue reading
Posted in eda industry, marketing
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Oasys blog
As if I don’t do enough blogging over here, I’m starting a new blog over here for Oasys. They are announcing both the company and their product, Oasys RealTime Designer, today and of course will be showing it at DAC. … Continue reading
Posted in eda industry, methodology
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The Denali party
As everyone in EDA knows, Denali has thrown a party every DAC for what seems like forever. I had lunch last week with Mark Gogolowski and I asked him how the party came about. It started 11 years ago in … Continue reading
Posted in eda industry, marketing
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DAC
The design automation conference (DAC) is later this month in San Francisco. Trade shows in general are probably gradually dying. I doubt we’ll be going to them in ten years time. But rumors of their death are somewhat exaggerated. DAC … Continue reading
Posted in eda industry
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Patents
Patent law is a controversial subject and keeps popping up unexpectedly (for instance Ron Wilson writes about a case at Applied Materials here). I talked about it here in the context of CDMA and Qualcomm. The basic “tradeoff” in having … Continue reading
Posted in eda industry, management, semiconductor
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EDA on the iPhone
One thing that I’ve done in the last few months during my involuntary unemployment, other than writing this blog, has been to teach myself how to program the iPhone. Despite having been in marketing for over a decade, my background … Continue reading
Posted in eda industry, engineering
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Channel choices
Should a separate product be sold through a separate channel? If a new product is pretty much more of the same then the answer is obviously “no.” If the new product is disruptive, sold to a different customer base, or … Continue reading
Posted in eda industry, sales
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What should Cadence do?
Cadence is at an interesting crossroads right now. The current management team is trying very hard to re-establish Cadence as a technology leader and rebuild partnership relations with their long-term customers, many of whom have been deep partners since the … Continue reading
Posted in eda industry, management
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